Showing posts with label I Love Yaa. Show all posts
Showing posts with label I Love Yaa. Show all posts

Thursday, 9 September 2010

BOG BOOKS VISIT TO YORKSHIRE AIR AMBULANCE HEADQUARTERS


This week the Bog Books Team made a trip over to the new Headquarters for the Yorkshire Air Ambulance Charity at Cayley House, Elland to have a chat with Marketing and Communications Coordinator, Abby McClymont.

What a beautiful drive into the valley where the HQ is situated. The old mill has been restored and modernised subtly and the YAA seem very happy to be there in their new home. One of the first things Abby pointed out to us as we walked through the front door was right above our heads on the ceiling right above the stairwell. A really striking photograph printed onto the tiles above depicting the Air Ambulance in flight, very cool! Fantastic photography adorns the corridoor walls and that of the main meeting room really give a great sense of vibrancy and scale of what they do in the air space of Yorkshire...superb!


Abby and the YAA have been staunch supporters of Bog Books since our launch almost a year ago and many new ideas were discussed so that we could work together to raise even more money for the charity.

One such idea was a Tim Bulmer illustrated and Bog Books designed Christmas card for the Yorkshire Air Ambulance Charity. We are currently in production of said card and are really excited about launching it very soon.

Over the next few months leading up to Christmas Bog Books are attending a range of Christmas fairs, details of which will appear here shortly so we hope to see you all there!




Tuesday, 6 October 2009

I LOVE YAA!


Bog Books are helping The Yorkshire Air Ambulance to get Yorkshire saying ‘I LOVE YAA!’

You may see this slogan around Yorkshire quite a lot during October as it is the brand new marketing campaign across Yorkshire for the Yorkshire Air Ambulance. Look out for the distinctive red and yellow adverts on buses and in train stations throughout October. Thanks must go to their friends at CBS Outdoor who very kindly offered the advertising space free of charge and also to Heavenly agency who developed the campaign free of charge too!

You will also see this logo and slogan in the Bog Book "Yorkshire Pudding 'n' All That Tripe" as there is a dedicated section telling you all about the YAA and the wonderful work they do.

‘I LOVE YAA!’

"We live in a busy modern world where none of us know what is around the corner. You could get in your car one day and not come home. This could happen to someone you love – something that we rarely think about. YAA understands that when there is an accident, all people care about is whether their loved ones are alive. People aren’t interested in life-saving statistics or helicopter speeds – all they care about is whether their loved ones are going to be ok. YAA is the only air ambulance charity to focus on saving the lives of loved ones across Yorkshire. We are driven by the passion and support of volunteers and donors – without them the charity would simply not exist. Love is a bond between families, friends and communities which YAA seeks to preserve by saving lives."
Yorkshire Air Ambulance

HELICOPTER HEROES!


Let's hear it for the Helicopter Heroes!

Bog Books Ltd are proud to be affiliated with the Yorkshire Air Ambulance Charity and are doing their bit to keep this amazing group of people going. YAA save lives all over Yorkshire, and sometimes beyond, and their tireless effort should not go unnoticed. Bog Books Ltd donate money from the profits of every single copy of the "Yorkshire Pudding 'n' All That Tripe" book to the charity and also donate profits from every "Bog Books Map of Yorkshire" and every giclee print from the book!

We visited YAA in August to discuss our involvement with them and saw first hand how speedy their response time was. They got called out as we were chatting out in the hangar. These guys are truly brilliant at their jobs and deserve every credit they get. As you can tell from the photo below the cups of tea get left standing from time to time too!

We created a page in the "Yorkshire Pudding 'n' All That Tripe" book especially for the YAA which has been recieved very well so have a look out in the book for it.

On Monday 5th October the third series of the BBC1 documentary series "Helicopter Heroes" began. The series runs weekdays for four weeks airing at 9.15am. Watch the crew of the Yorkshire Air Ambulance helicopters as they fly across the region helping to save lives.

If you've missed any episodes you can catch up on BBC IPlayer here