I LOVE YAA!

Bog Books are helping The Yorkshire Air Ambulance to get Yorkshire saying ‘I LOVE YAA!’

You may see this slogan around Yorkshire quite a lot during October as it is the brand new marketing campaign across Yorkshire for the Yorkshire Air Ambulance. Look out for the distinctive red and yellow adverts on buses and in train stations throughout October. Thanks must go to their friends at CBS Outdoor who very kindly offered the advertising space free of charge and also to Heavenly agency who developed the campaign free of charge too!

You will also see this logo and slogan in the Bog Book "Yorkshire Pudding 'n' All That Tripe" as there is a dedicated section telling you all about the YAA and the wonderful work they do.

‘I LOVE YAA!’

"We live in a busy modern world where none of us know what is around the corner. You could get in your car one day and not come home. This could happen to someone you love – something that we rarely think about. YAA understands that when there is an accident, all people care about is whether their loved ones are alive. People aren’t interested in life-saving statistics or helicopter speeds – all they care about is whether their loved ones are going to be ok. YAA is the only air ambulance charity to focus on saving the lives of loved ones across Yorkshire. We are driven by the passion and support of volunteers and donors – without them the charity would simply not exist. Love is a bond between families, friends and communities which YAA seeks to preserve by saving lives."
Yorkshire Air Ambulance